Think Before You Type (2014)
Think Before You Type is an awareness campaign created with Totally Outright + HIM. Totally Outright is a workshop for young gay men to explore issues facing their community, as well as connecting them with each other through group work and social activities. In 2014 we had the pleasure of working with Health Initiative for Men (HIM) and the Totally Outright guys to create both design work, as well as running creative workshops.
These workshops explored the creative process, discussed what makes a successful campaign, and how to build and interpret a Creative Brief through interactive group work. Participants then used these skills to develop their ‘Totally Outright’ campaign messaging and visual roughs.
Taking that work further 4 final campaigns were then shared with the community for feedback and refinement. One campaign was then selected and became this years campaign.
Check it out here: ThinkBeforeYouType.ca