Think Before You Type (2014)
These workshops explored the creative process, discussed what makes a successful campaign, and how to build and interpret a Creative Brief through interactive group work. Participants then used these skills to develop their ‘Totally Outright’ campaign messaging and visual roughs.
Taking that work further 4 final campaigns were then shared with the community for feedback and refinement. One campaign was then selected and became this years campaign.
Check it out here: ThinkBeforeYouType.ca