Just Makes Sense – 2015

‘Just Makes Sense’ is an Online Campaign created for BCCDC + HIM (Health Initiative for Men) to promote their new HIV & STI testing service GetCheckedOnline. Through the site clients can get the tests they need without having to see a doctor or nurse.

Based off community and developmental research 3 key findings were noted. The first being that no one had any idea what online testing was or how it was possible. Second, they were all intrigued and wanted to know more. Third, the main benefits users saw to the service were: Ease + Convenience.

These 3 findings were the starting points for the campaign strategy. Keeping intrigue by not revealing too much, while getting to the heart of why someone would use online testing drove the concept. Resulting in an interactive site, print collateral and 3 promotional videos, as well as a number of illustrated elements.